#XiamTheScams

#XiamTheScams challenged players to join the fight against scams in a fun, life simulation web game that tested decision-making skills while teaching how to avoid scams.

Earlier this year, over 519,000 players participated, adopting more than 76,000 real-life anti-scam measures. Players took steps such as downloading the ScamShield App, subscribing to ScamShield Alert channels, and visiting the ScamShield website, learning practical ways to stay scam-smart.

The game also offered over $55,000 in cash prizes and up to 3,000 gifts, rewarding players for playing smart.

Due to YOUR participation and support for #XiamTheScams, the game clinched multiple awards at different awards ceremonies, recognising its impact as an educational, web-based life simulator game:

Mob-Ex Awards 2025

• Gold – Best Campaign (Government, Utility & Services)

• Gold – Best Mobile Gamification Campaign

Marketing Excellence Awards 2025

• Bronze – Excellence in Gaming