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#XiamTheScams

With over 519,000 players, #XiamTheScams turned scam awareness into an interactive life-simulation experience — helping players spot scams, make safer choices and take real-life anti-scam actions. Its impact also earned multiple awards for educational excellence.

Last updated on 23 September 2026
A celebratory #XiamTheScams promotional graphic features three cheerful cartoon characters jumping outside with trophies to celebrate surpassing 500,000 players and winning three awards—two MOB-EX 2025 trophies and one MEA 2025 trophy—with bold text declaring, "YOUR DEDICATION MADE THIS HAPPEN."

#XiamTheScams challenged players to join the fight against scams in a fun, life simulation web game that tested decision-making skills while teaching how to avoid scams.

Earlier this year, over 519,000 players participated, adopting more than 76,000 real-life anti-scam measures. Players took steps such as downloading the ScamShield App, subscribing to ScamShield Alert channels, and visiting the ScamShield website, learning practical ways to stay scam-smart.

The game also offered over $55,000 in cash prizes and up to 3,000 gifts, rewarding players for playing smart.

Due to YOUR participation and support for #XiamTheScams, the game clinched multiple awards at different awards ceremonies, recognising its impact as an educational, web-based life simulator game:

Mob-Ex Awards 2025

  • Gold – Best Campaign (Government, Utility & Services)

  • Gold – Best Mobile Gamification Campaign

Marketing Excellence Awards 2025

  • Bronze – Excellence in Gaming